Samsung launches memory cards


Samsung has announced the availability of its premium memory cards to the UK market. Mobile phone and PC Accessories distributor Kondor has been chosen to distribute the products through its channels.

The electronics company said that the cards are aimed at the discerning consumer and are designed to ensure that valuable data isn’t lost. The cards are shock-resistant, water-resistant and protected from damage caused by magnetic interference.

The memory cards also feature a brushed silver metallic design or a natural beige epoxy compound casing, and full compatibility with devices that have memory card slots. Most of the premium Plus memory cards can read data at 17MB/s, though the CF cards provide read speeds of up to 45MB/s.

The premium “Plus” memory cards are available in SD, micsoSD and Compact Flash formats with capacities of 4GB and 8GB, with a 16GB capacity for the SD Plus card. They are currently available in the UK, France and Germany, with others likely to follow at a later date.

Samsung Semiconductor head of business development Stefanie Summerfield said: “The market for memory cards continues to grow in leaps and bounds as consumers push for added storage in smartphones and other mobile devices.

“Our well established leadership in the digital memory card space provides an ideal footing from which to launch premium memory cards that can match rapidly evolving, high-end premium devices such as smartphones and high-performance digital still cameras. Our cards also provide consumers with more of the outstanding reliability that they have come to expect from Samsung Semiconductor products.”

Kondor managing director Rob Haycock said: “The creation of the new premium cards under the Samsung brand are a perfect fit for our existing portfolio of consumer products. We believe that the partnership will be a great success for us and our clients.”