Mainline sees dealer surge


Mainline has said that the ongoing financial uncertainty surrounding some distributors is being reflected in the ‘unprecedented’ number of new enquiries being received.

Since the beginning of September, the Orange distributor has seen the amount of new account enquiries treble and has more than doubled the number of dealers it would actually expect to sign up over the same period.

Mainline director of dealer sales Gail Hollinshead (pictured) said: “There are many nervous dealer out there at the moment. The introduction of ongoing revenue earlier this year means that dealers have much more of their long-term earnings tied up with their distributor and they don’t want to see it disappear overnight. As a result, many dealers are looking for a safe pair of hands and Mainline fits easily into that category.”

The distributor said that its £1 million Dealer Development Fund, combined with its commercial terms and business support activities, have helped in attracting new business enquiries. However it said it has maintained its rigorous criteria for taking on new dealers, which is why the proportion of dealers actually signed up is significantly less than the number of enquiries received.

Hollinshead said: “We only want to work with dealers who we feel can provide good numbers of quality connections over the long-term. By doing so, we can invest n helping them, confident that our relationship with them will be of mutual benefit. It’s a philosophy that some of our competitors would have done well to follow – both for their benefit and that of their dealers.”