Micro-P targets £20m fixed unit


Micro Peripherals (Micro-P) has set out an aggressive two-year growth plan to establish a £20 million comms distribution division, virtually from scratch, and set itself as the convergence kit distributor of choice in the UK reseller market.

Micro-P has struck a PBX (private branch exchange) distribution deal with NEC already, and will look to work with Samsung and BlackBerry-maker Research in Motion (RIM) for FMC hardware in the few next months also, sources claimed.

It is also ranging Plantronics headsets and BT DECT phones. In the fixed line hardware market, Micro-P will increasingly challenge Nimans, which bought major rival Rocom in April to create a £95 million distribution business.

But Micro-P managing director Gerry O’Keeffe (pictured) cautioned that its approach is from the perspective of unified communications kit firstly, and its new unit will increasingly combine with its traditional IT business and its burgeoning mobile hardware and airtime operation.

In traditional mobile, it has secured fulfilment and distribution with O2 and 3 already, respectively, and its Portix smartphone unit is also to be a part of its expanded proposition.

O’Keeffe said: “We are interested in the market from the point of view of hardware convergence, and not traditional PBX sales. We are plating a lot of acorns.”

Micro-P is to offer a full hardware portfolio to resellers pitching voice, data and mobile solutions to SMEs. At a reseller conference in Manchester last week, it highlighted the new NEC portfolio and talked of its expansion plans in the channel, including a major recruitment drive and NEC training for partners.

Micro-P is expected to increase total turnover by around 15 per cent to approximately £440 million in 2009/10, compared with last year, on the back of new growth in fixed and mobile distribution.