O2 dealer Welcomm buys rival


B2B dealer Welcomm Communications has purchased fellow O2 Centre of Excellence dealer Direct Line Communications for an undisclosed fee, gaining 10,000 connections in the process.

The deal sees five of Direct Line’s staff and all its original customer base, of 5,000, transferred to Welcomm. The Market Harborough dealer also acquires 5,000 O2 accounts, which Direct Line took when it joined O2’s Centre of Excellence programme last year. Welcomm now manages more than 30,000 lines.

Both Welcomm and Direct Line committed to O2 on an exclusive basis in September this year. Welcomm connects around 1,000 new customers each month to O2. It O2’s fourth largest dealer connector.

The Direct Line deal is Welcomm’s second acquisition this year, having purchased a majority share in Sheffield based mobile application developer Skynet Technologies in May.

Welcomm chairman Chris Stanton (pictured) told Mobile News in September Welcomm was in a position to acquire six dealers in the next two years.

Welcomm managing director Aiden Piper confirmed last week Welcomm is currently in negotiations to acquire another B2B dealer, expected to conclude early next year. 

“We are looking to close another deal in the first quarter of next year. We have considerable resources and we will do whatever we need to do to get where we want to be,” said Piper.

“The introduction of O2’s revenue share model has given us the appetite to expand our business organically and through acquisition. We are investing heavily in support staff and IT systems to ensure we continue to give customers the excellent service.”