Mystery Shopper: Walsall

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188

5: Eurotop Comms (Independent)

Product range – 2/5
Product knowledge – 3/5
Airtime knowledge – 1/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 3/5
Total – 15/30

4: 3

Product range – 3/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 3/5
Sales ability – 4/5
Shop appearance – 3/5
Total – 21/30

3: Orange

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 4/5
Sales ability – 4/5
Shop appearance – 4/5
Total – 24/30

2: Vodafone

Product range – 4/5
Product knowledge – 5/5
Airtime knowledge – 4/5
Questioning ability – 4/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 26/30

1: Carphone Warehouse

Product range – 4/5
Product knowledge – 5/5
Airtime knowledge – 4/5
Questioning ability – 5/5
Sales ability – 5/5
Shop appearance – 5/5
Total – 28/30

Summary

Carphone Warehouse was exemplary. And Omari was a good front man for it. He benefitted from the range his employers had put at his disposal, but did a good job talking through it all.

Steve at Vodafone offered a demo of any device I was interested in, and was very good. He attempted to put me onto a contract, which was fair since he made clear the savings to me. Orange offered a lot of information, but not in as digestible a way as the leaders. 3 was pretty good too, and the independent suffered mainly because he did not have as full range of tariff information.

Full review in Mobile News issue 453 (November 30, 2009).

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