Fone Logistics has launched an exclusive ’12 Days of Christmas’ promotion for its SIM-free business. It will run for the 12 trading days leading up to Christmas, starting from Monday.
Instead of the traditional six Geese-a-Laying or 11 Pipers Piping, the distributor’s dealers will be able to offer their customers a range of incentives in the lead up to Christmas, including discounted handsets and mobile broadband dongles, free carriage, invoice discounting, free gifts and raffle prizes and opportunities to win Apple iPhones.
Fone Logistics sales and marketing director Julien Parven (pictured) said: “The aim of the 12 Days of Christmas promotion is to build up momentum in the internal handset sales business in what is traditionally a slow month in business-to-business sales. We thought the best way to do this would be to offer great value December festive deals, which dealers can use as daily incentives.
“We are encouraging all of our dealers to get involved, by keeping them up to date with the daily offers via an email bulletin every morning.”