HTC has announced that it has become the new headline sponsor of the Wallpaper* Design Awards. The six figure partnership with the international design, fashion and lifestyle bible will span global activity in the magazine, on its website and at the Awards event.
As part of the partnership, the smartphone manufacturer will have a strong presence in Wallpaper’s dedicated Design Awards issue. Online promotion on Wallpaper’s website begins with the launch of the HTC-supported Reader’s Choice Award. The brand’s presence on the website will then increase throughout January to the homepage and every channel.
HTC chief marketing officer John Wang said: “Quietly brilliant is doing great things in a humble way, with the belief that the best things in life can only be experienced, not explained. The Wallpaper* Design Awards represent the ideal way for us to reach people who have a real passion for design and to commend quiet brilliance.”