Oranges in RockCorps promotion


Orange has launched a four-week promotion on London-based radio station Kiss 100 to promote the benefits of volunteering with the Orange RockCorps Collective.

The campaign began at 6am last Friday on the Kiss 100 breakfast show. Listeners are encouraged to join the Orange RockCorps Collective and share volunteering stories on the page, which includes information on charities people can get involved with and stories from volunteers.

The radio trials include vox pops from volunteers giving their personal stories of how they got involved with the Orange RockCorps Collective, encouraging others to get involved.

Volunteers that post their experiences on the Orange RockCorps website can receive a subscription to Kiss 100 stablemates Q magazine, FHM, Heat or Kerrang! They will also have the chance to enter into prize draws where they could win tickets to Sony Ericsson presents Q, The Music Club Live gigs or Sony Ericsson W995 mobiles.

Orange UK head of brand Ian Smith said: “We are delighted to be sponsoring the Kiss 100 breakfast show and are hoping that thousands of listeners will feel inspired to join the Orange RockCorps Collective after hearing the experience of other volunteers. With a collective effort we can make a real difference to local communities.”

Since last year 13,000 people have volunteered in the Orange RockCorps core programme. The Orange RockCorps Collective give the opportunity to give back to the community. The launch of the Orange RockCorp Collective follows two successful concerts earlier in the year.