Virgin Media has confirmed Ian Driver as its new director of indirect distribution following a successful period acting in the role.
Virgin Media executive director of sales Pete Taddeo said: “I’m delighted that Ian has taken on the role as he continues to dive our indirect distribution strategy and relationships. Ian has a great track record of success within the retail industry and brings a wealth of experience and insight to the team.”
Driver (pictured) added: “Virgin Media continues to grow and develop and I look forward to leading my team into what promises to be an exciting 210. We’ll be able to drive further growth whilst communicating the benefits of Virgin Media’s products in a way that makes sense for the indirect channel and for consumers.”
Driver has been with the company since March 2008 when he became head of sales. Prior to joining the company, he was O2 general manager of execution.