O2 in £2m funding for partners


O2 has announced an additional £2 million of funding investment for partners. The funding will be available in the first six months of 2010 to all current partners and new ones that join O2.

The operator is providing incremental investment for incremental connections. It said the finding will help parters continue to leverage high-value customers including iPhone and BlackBerry, in addition to increasing overall sales.

The funding is in addition to any finding O2 is pushing into the channel currently. For example, if a partner sells a BlackBerry smartphone connection then O2 will pay an incremental £100 per connection on top of what they are receiving already.

“Telefonica O2 business sales director Ben Dowd said: “Our channel partners are critical to our success and we have a strong belief in them as a community. As such, we invest a lot of money each year supporting the partner channel and have seen the results of that investment in terms of constant and continuing growth. This additional fund shows our appetite to help secure the future success and profitability of our entire partner channel. Ultimately, we are taking the pain away for our customers and providing them with access to the very best technology.”

O2 is also set to hand over more customers acquired through direct sales channels to Centre of Excellence partners who commit loyalty to the network and provide excellent customer service. This is in addition to the 100,000 customers already handed to O2’s Centre of Excellence partners earlier this year. O2 said these partners have increased this customer base by 18 per cent during this trading year and churn rate through these partners has dropped by six per cent in the past 12 months.

Dowd added: “Not only are we making a serious commitment to giving our current and prospective partners a fantastic incentive to secure more business in the first half of 2010, but we trust them so much we’re giving them access to our customers. Customers want to be managed locally and our partners do a better job for them on a local level.

“We want to put clear blue water between us and the competition and look forward to all partners taking us up on this offer.”