Pama Group doubles turnover


Pama Group has doubled its turnover in 2008/9 to £18 million.

The business, comprising accessories distribution, retail outlets and office supplies, said it will record new growth next year with a brand relaunch and a new own-branded product for the channel. It will also look to expand its retail footprint, it said.

Brand manager Dominique Wilson, who joins in January, will head the relaunch. The new position expands Pama’s staff count at its Stockport head office to 51.

It coincides with the launch of Pama’s own-brand security camera device. The Plug ‘n’ Go Drive has two cameras, a CMOS digital sensor, GPS, data storage of between 512MB and 32GB, built-in microphone. The device can be fitted in a vehicle to record video of its contents and the road, and viewed on a PC. Pama sales director Mike Hopkinson said: “The Plug ‘n’ Go brand was well known when the first Bluetooth car kits were launched in 2004.

We would sell around 25,000 units per month. “We let the brand identity drift, but with the refresh next year, we’re expecting the Plug ‘n’ Go Drive device to be as successful. It is a good tool for use in car accident claims as evidence to insurance companies. It can also be used to track the route fleet workers take.”

The security device will be available to the channel from the end of January. Pricing is to be confirmed. Hopkinson said Pama’s distribution and retail arms have both doubled in size since 2006.

The office supplies unit, which started in October 2008, turned over £1 million in its first year of operation. It is set to open up distribution to London next year. It currently provides office supplies to businesses located in Manchester and Teeside.

Retail arm Phone Bits includes 32 motorway service station outlets.
Another seven sites will open next year. Said Hopkinson: “We have been switching sites to other locations where footfall is higher and will also open up additional sites next year. All retail stores will be in motorway service stations. We will never compete on the high street. The area covering the M62, M6, M1 and M4 is the ‘golden square’ where we want presence.”