P4U to make NVQ investment


Phones 4U is to invest “much more” in training and NVQ qualifications next year, after receiving positive feedback from store staff about the current scheme.

Phones 4U chief executive Tim Whiting told Mobile News it will focus on training as mobile phones have become more complex.

Phones 4U launched the NVQ scheme in September last year and aims to provide the qualification to all retail staff.

Said Whiting: “Next year will be an exciting year for us. On top of the big investment in store refurbishments, we will be investing much more in training and the NVQ qualifications – putting much more into the scheme than before.

“Handsets are becoming increasingly less like traditional mobile phones and more like mobile computers so it’s important our staff can explain to customers what a much more complex mobile can do.”

Whiting said Phones 4U is also on track with the estate refurbishment which will see its 450 stores made over by the first quarter of the year. It has already completed the refit of 80 stores.

Although other mobile retailers have opened new concept stores to offer a wider range of products, Whiting said the refurbishment will not provide a method of introducing non-mobile products into stores.

“Our focus will remain on offering mobile solutions. Although we will be providing additional services such as an extension to the prepay credit cards next year, we always concentrate on mobile as our number one priority.”