Go Mobile eyes 100 shops in 2010


Midlands-based independent dealer Go Mobile said it expects to expand its retail estate to over 100 shops next year following the purchase of fellow retailer and Intek Communications for an undisclosed fee. The Intek deal sees Go Mobile increase its store estate by 24 shops in the South West.

Its total store footprint now stands at 80 shops, representing the third biggest independent mobile phone retail footprint in the UK, behind Carphone Warehouse and Phones 4U.

Go Mobile managing director Nil Naik said: “We have great innovation coupled with national marketing planned for 2010. We will expand the estate further to over 100 shops and take advantage of some industry wide changes next year.”

Intek managing director Manny Hussain said: “This creates a unified brand of some 80 retail shops and makes absolute commercial sense for us. It provides better security and terms for our retail people and secures their futures.

“We will retain a shareholding interest but it will allow Intek to focus in 2010 on our online businesses and on our corporate sales arm, Simple Mobile Solutions – areas where we have made great strides in 2009.”

Iain Humphrey, chief executive of Go Mobile parent Shebang, said: “This decision caps off a fine year for us. It is an obvious decision and a good fit for us giving Go Mobile a nationwide brand and presence.”

Humphrey added: “Having worked closely with Intek for a considerable number of years, I felt it to be a great addition to the Go Mobile chain, which enjoyed a fantastic recovery in the last 12 months under Nil Naik and his team and invigorated our interest in retail.

“We have learnt a great deal through our experience from working closely with Orange Retail and this has equipped us to deliver the highest quality with good numbers into 2010 and beyond. We have some big ambitions and a fantastic opportunity. I now believe that a lot of people within Intek will achieve great success in this new environment and welcome them to Go Mobile”.