Ethnic MVNO Lebara Mobile is to launch its first ever television commercial, which will broadcast on Eurosport during the 2010 Africa Cup of Nations coverage.
The first 30-second advert will air on January 10, during the opening match between host nation Angola and Mali on channels Eurosport 1 and Eurosport HD channels. The tournament can also be viewed on the Eurosport Player at www.eurosportplayer.co.uk.
The adverts will promote Lebara’s call tariffs and highlight its African promotion which offers customers evening calls from 5p per minute between January 6 to 31 to 34 African countries.
Lebara Mobile UK managing director Russell Atkinson said: “We are very excited about Lebara Mobile’s first TV advertising campaign and are delighted to be partnering with Eurosport on its coverage of the 2010 Africa Cup of Nations – Africa’s most prestigious football tournament.
“A large number of our customers enjoy playing and watching football and our low cost calls provide the perfect solution for friends and family to stay connected for those nail-biting moments. We are looking forward to the greater visibility amongst our customers that such a partnership brings.”
Eurosport UK commercial director Mark McFarlane said: “We are delighted to be the channel that hosts Lebara Mobile’s debut TV commercial. Eurosport is the perfect partner to help Lebara raise its brand profile across Europe.
“Its activity around our live coverage of the prestigious Africa Cup of Nations tournament will promote the Lebara Mobile brand and products to football fans and a diverse range of ethnic communities both on TV and online.”