HTC signs distributor Brightstar


Taiwanese handset maker HTC has signed a pan-European deal with Brightstar Europe to distribute its accessories range.

The master partnership agreement with Brightstar is for its official accessories line. Brightstar is to develop its channel supply with network retailers, specialist multiple retailers, non-specialist retailers and the dealer network across Europe.

HTC Europe vice president Florian Seiche (pictured right) said: “We have formed a partnership with Brightstar Europe to invest in what is an increasingly significant sector for HTC. The pan-European deal will enable the accessories team at HTC Europe to focus more on the needs of its distribution partners, to better support their businesses.”
Brightstar Europe president Rod Millar (pictured left) said: “By utilising our state of the art logistics and infrastructure, we believe we can shorten HTC’s time to market, satisfy demand and quicken turnaround time by providing significant vendor support to its partner distribution channels.”