IT distributor Micro Peripherals (Micro-P) has boosted its mobile and fixed line units with the recruitment of former Computer 2000 and Avenir Telecom director John Doughty (pictured) to the former and the addition of a Samsung PBX contract to the latter.
Doughty becomes general manager of Micro-P’s mobile division, covering handsets, accessories, airtime and applications. He reports to business development director Simon Woodman.
Micro-P is looking to grow its mobile unit by 300 per cent over the next two years. It currently contributes around five per cent of total business turnover, expected to be £430-£440 million this financial year.
Combined, it wants its nascent mobile and fixed line operations to contribute around £100 million to the coffers by 2011.
Doughty retains a stake in consultancy Rocket Science going forward, although it is a full-time role with Micro-P. He was previously commercial director at Avenir, commercial director at Brightstar Europe, sales director at Computer 2000 and associate director at The Caudwell Group.
His sector-hopping reflects Micro-P’s plans to operate across mobile, fixed line and IT sales channels.
He is joined by former 20:20 Mobile key account manager Jane Griffiths, drafted in to head up Micro-P’s new northern sales division for mobile.
Micro-P has recently struck distribution deals with Jabra, Jawbone, Plantronics, SanDisk, and Altec Lansing. It is now supplying Apple accessories from various of these brands direct to UK Apple stores.
It has also ramped up its buying arrangement with Phones 4U to supply laptops into its store estate. Micro-P is now responsible for supply of around 80 per cent of Phones 4U’s laptop sales.
Micro-P managing director Gerry O’Keeffe said: “We will grow the mobile division, but we are up against big players in the space. Even so, we will put innovative solutions into the market, and add value for suppliers and customers.”
Meanwhile, Micro-P’s new contract with Samsung’s network division follows its deal to sell NEC PBX systems last year, and bolsters its fixed line unit. It has recruited former Nimans managers John Bird and Kelly Maynard as, respectively, Samsung technical support manager and Samsung business manager.
Samsung networks division general manager Paul Templeton said: “The market is showing a high growth in VoIP and converged communications so the timing of our deal with Micro-P couldn’t be better.”