T-Mobile signs up MVNA Viacloud


T-Mobile has signed Bahrain-based Viacloud as a mobile virtual network aggregator (MVNA) in the UK to bring new wholesale revenue to its business.

It is the third MVNA to sign with a UK network operator, folliwing X-Mobility’s deal with 3 and Transatel’s deal with Orange.

Viacloud was established in Bahrain in late 2004 as one of the first licensed alternative operators in the region. It has a presence in Bahrain, Jordan, Oman, the USA, and now the UK. Its product range includes mobile services, carrier services, carrier pre-select, post-paid calling accounts, and calling cards.

It will enable new and existing mobile virtual network operators (MVNOs) to develop UK propositions cheaply and swiftly, running off T-Mobile’s network infrastrcuture.

T-Mobile UK chief marketing officer Srini Gopalan said: “T-Mobile UK is delighted to be supporting Viacloud’s ambitious expansion plans for the UK market. This deal signals our intent to become a major player in the ethnic MVNO arena.

“With international calling card minutes rapidly migrating to mobile, this is an excellent time to be forging new partnerships in this segment. Viacloud builds on our existing MVNO partnerships and underlines our ambitions to target new growth areas in the wholesale market.”

Viacloud chief Mutaz Otaibi said: “We are delighted to partner with an industry-leading organizstion such as T-Mobile, and are looking forward to offering a unique and reliable range of mobile services to customers in the UK.

“We are extremely proud that Viacloud is the first alternative operator from the Middle East to enter the European mobile market. The UK market represents a key milestone in Viacloud’s evolution to becoming one of the world’s leading voice carriers focused on the communities of the Middle East, North Africa, and South Asia.”