Mystery Shopper: Manchester

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236

5: Fonebooth (Independent)

Product range – 3/5
Product knowledge – 2/5
Airtime knowledge – 0/5
Questioning ability – 2/5
Sales ability – 1/5
Shop appearance – 3/5
Total – 11/30

4: Buzz Mobile (Independent)

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 0/5
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 3/5
Total – 13/30

3: T-Mobile

Product range – 4/5
Product knowledge – 5/5
Airtime knowledge – 0/5
Questioning ability – 4/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 22/30

2: Carphone Warehouse

Product range – 5/5
Product knowledge – 5/5
Airtime knowledge – 2/5
Questioning ability – 4/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 25/30

1: Vodafone

Product range – 4/5
Product knowledge – 5/5
Airtime knowledge – 5/5
Questioning ability – 5/5
Sales ability – 5/5
Shop appearance – 5/5
Total – 29/30

Summary

The mystery shop has delivered a spectrum of customer shopping experiences from walking into an empty store devoid of staff to being extremely well looked after from entry to exit.

Samsung popularity is obvious although the Nokia 5530 is an exclusive to the Carphone Warehouse and may have been more popular if ranged in other outlets.

The lack of tariff recommendations in several stores was puzzling and only highlighted the seemingly excellent prepay offering available in the Orange store.

Full review in Mobile News issue 455 (January 18, 2010).

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