Azzurri signs O2 exclusivity deal


Azzurri Communications has become an O2 strategic partner. It will help to deliver services to customers as part of O2’s Centre of Excellence programme.

The partnership will see Azzurri customers benefit from additional resources, support and access to the latest propositions, such as the Apple iPhone, Palm Pre and BlackBerry smartphones.

As part of the agreement, Azzurri will manage a base of directly acquired O2 customers and Azzurri’s and O2’s corporate sales team will become more closely aligned. The managed service provider will be commiting its mobile focus almost entirely to the network and look to sell Vodafone, Orange and T-Mobile through its distributuion channels. It declined to say which distributors it would be using.

O2 business sales director Ben Dowd (pictured) said: “Azzurri has already demonstrated its capability by securing the largest corporate win ever within the partner channel and we look forward to winning more in this space. Our Centre of Excellence partners continue to set the benchmark in the UK and have access to increased investment from O2.

“Our business is continuing to evolve. As we move from being purely a mobile brand to a leading connectivity service brand we want to partner with the best people and this announcement is another big part of that plan. We are dedicated to evolving the Centre of Excellence principles ensuring we involve all our partners in this process through an open dialogue. We believe it is only through these true partnerships that our channel solutions will succeed.”

Azzurri CEO Gordon Matthew said: “We’ve made an important decision to align our business strategically with O2 in order to underpin our mobility offering.

“Our focus is entirely on ensuring our customers can be as agile and as efficient as possible and we believe O2’s network coverage, product strategy and vision are the most compelling of all the UK mobile operators, and will continue to be for the foreseeable future. As leaders in the mobile space, with over 21 million customers I believe we are going to be working with a winning team. Its market leading retention figures, and extremely low churn rate proves that putting customers first gets results.

“O2’s credibility, brand presence and scale combined with Azzurri’s expertise in delivering business efficiency through technology and managed services represent a very strong proposition for this sector.”