Timico’s leased line sales jump

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Timico has changed its sales strategy to focus more on mid-sized and corporate businesses rather than SMEs following its success in 2009 with leased line sales.

It said the increase was also down to more businesses seeking to use services such as VoIP and disaster recovery storage, requiring high bandwidths.

Leased line connections provide users with high bandwidths for internet usage, allowing connection speeds of up to 100 Mbps. Users do not share their connection with other lines on a telephone exchange, enabling the connection to remain at the optimum level without being compressed by other users.

Between 2003 and 2008, Timico sold 100 lines. It sold another 100 connections last year, bringing its managed base to 200 leased lines. It aims to double the figure to 400 connections by the end of this year.

Timico chief technology officer Trefor Davies said: “The cost of high bandwidth has decreased recently, making the service more attractive. We are finding customers with widespread offices and retail outlets that are handling financial transaction data are putting in leased lines with ADSL backups.

“Leased lines are a growing part of the business. We have re-jigged the sales strategy to be focussed more on mid-sized and corporate businesses, which could be why the number of sales has increased.”

He added: “There has been a particularly good uptake in Ethernet in the First Mile (EFM) which uses copper technology from a street cabinet to deliver symmetrical internet access up to 10 Mbps and which can be installed on much shorter lead times than traditional fibre technology.

“We are also for the first time seeing customers install their own 1Gbps dedicated fibre connections which is a reflection of the increased use of cloud-based technology.”

 

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