Vodafone’s music service has the largest number of paying subscribers than any other European music subscription service.
Vodafone has 450,000 customers signed up to its music subscription service and in December last year, over 100,000 customers signed up across eight of Vodafone’s largest markets in Europe – Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain and UK.
Vodafone ranges tracks by music producers Universal Music Group, Sony Music Entertainment, Warner Music and EMI.
Customers can receive 10 tracks per month for €5, which can be played on a mobile or computer.
‘All you can eat’ can be bundled with a data tariff enabling customers to access the entire music catalogue of over 2 million tracks for €3 per month. By the end of the year, Vodafone will have 6 million tracks available on the service.
Vodafone Internet Services director of content Lee Epting said: “We are really excited by our customers’ reaction to these great music offers. We expect to see continued growth in our music service subscriptions driven by the increase in smartphone use, with their worry-free data tariffs and great value add-ons such as music bundles.
“We will carry on working hard with our partners in the music industry to develop new and innovative music services for our customers. Vodafone is starting to prove the significance of its place in the music industry.”
Universal Music Group International vice president for digital Francis Keeling said: “Universal Music believes strongly in the future of music subscription services, and Vodafone is demonstrating leadership in this field.”
Sony Music Entertainment executive vice president of global digital business Michael Paull said: “Vodafone’s users across the region are demonstrating that a growing number of consumers want innovative music offers that allow them to easily listen to their favourite songs by conveniently combining services and devices.”
Warner Music Europe senior vice president for commercial strategy Eric Daugan said: “These encouraging figures demonstrate the opportunities created when mobile companies and music labels are aligned in offering easy, instant access to content, in ways that cater for a variety of fan behaviour.
“We’re delighted to be working with Vodafone to grow these services further, generating new connections between European audiences and Warner Music’s remarkable roster of international and local talent.”
EMI vice president of digital development for Europe Ian Whitfield said: “EMI and Vodafone have worked together for many years and over the last 12 months we have collaborated to bring a variety of music offerings designed to fulfil consumer demand across Europe. We are very pleased with the results Vodafone have delivered.”