Brightstar Europe has been awarded ‘European preferred service provider’ status by HP.
Brightstar will begin distributing HP mobile data solutions for its dealer base. Products will include the HP Mini computers and notebooks.
Brightstar Europe president Rod Millar said: “Brightstar Europe is focusing on delivering 360-degree solutions that encompass leading edge devices with best-in-class services on a pan-European scale, seamlessly bringing a stable, secure and scalable proposition to support growth in the channel.
“Together with HP, we will meet the needs of established mobile network operators by offering a highly flexible and customizable supply chain for mobile PC devices and associated accessories, enabling them to deliver compelling retail propositions that will drive customer acquisition and business growth.
“With its market-leading range of HP Mini and notebook PCs and handheld devices, HP provides an ideal set of high quality platforms on which telcos can build attractive packages for their customers
“Brightstar Europe can now provide all of these HP solutions plus the superior product availability, competitive pricing and services that will enable communications providers to meet the full spectrum of customer requirements and maximise their sales of mobile IT products.”
Brightstar president and chief executive Marcelo Claure said: “In a challenging and changing economy, Brightstar Europe has set a clear statement of intent that a ‘business as usual’ approach to the telco channel is not the way to go. We have instead elected to proactively drive innovation, differentiation and competitiveness to the top of the agenda for telcos and MNOs.
“By drawing on the decades of experience of our two organizations in mobile markets and IT channels, we are delivering a proposition that will enable every operator of 3G networks in Europe to deliver compelling mobile broadband propositions to their customers.”