T-Mobile UK is gunning for 142 per cent total sales growth from its 300 channel partners in 2010, having doubled sales of Combi, Flext, prepay, SIM-only and Business 1-Plans from dealers in Q4 2009, compared with last year.
T-Mobile posted a 151 per cent uplift in Business 1-Plan sales from the independent channel in Q4, compared with the same period in 2008. It also claimed a 137 per cent increase in Combi sales, a 113 per cent jump in SIM-only volumes and a 110 per cent rise in prepay connections.
It wants prepay sales from the channel to top one million units in 2010, up 12 per cent on 2009 sales in a part of the market expected to contract significantly this year. 20:20 Mobile, Chytel Communications, Data Select and Elite Mobile all posted strong prepay growth in Q4.
New measures put in place by UK managing director Richard Moat have cleared the decks at T-Mobile’s Hatfield HQ and enabled it to invest in its core channels for profitable business and retention.
Moat’s drive to simplify T-Mobile’s operations has also seen the network scrap its old Flext and Combi tariffs for new 18 and 24-month flat-rate tariffs that make available to customers a choice of £5 ‘booster’ bolt-ons.
T-Mobile has increased commission to dealers and locked down rates for six months, the longest dealer commission guarantee in its history. Business 1 Plans will see £120 extra per box on typical sharer tariffs.
T-Mobile has also bolstered its portfolio with 15 new devices. It will range the BlackBerry Storm 2 this month, and is pursuing a deal for Google’s Nexus One. It shifted 10,000 BlackBerry handsets per week in the three months to December 31, it said.