Virgin Media is to offer customers on its fixed line service free calls to a Virgin mobile number from April 1.
Customers can choose from one of three fixed line tariffs. Tariffs include free weekend calls for £11.99 for free weekend calls, £15.44 for weekend and evening calls and £19.94 for unlimited calls.
Virgin Media said 10 per cent of its customers subscribe to all four of its services – TV, broadband, fixed line and mobile.
Virgin Media executive director of mobile and telephony Graeme Oxby (pictured) said: “At a time when other providers seem keen on giving their customers less from their phone service, we are extremely proud to be leading the way in this field, being the first to offer free home phone to mobile calls. Our successful quadplay strategy has demonstrated customers are looking for exceptional value by bundling more services together, and this move to include free calls to mobiles with our home phone service underlines our commitment to ensure Virgin Media customers get the best deals possible.”