New gsmExchange retail platform


Trader auction site gsmExchange has launched a new global sales tool to put mobile phone retailers in search of well-priced stock in touch with suppliers across the globe.

The new web platform, called phoneLot, allows smaller transactions than passed by trade site gsmExchange, which typically facilitates deals for more than 200 handsets.

The new service allows members without the scale to gain entry to the gsmExchange platform to buy from selected international distribution companies that have the logistics capability to process a higher volume of smaller orders.

It enables the Irish-based firm to reach a broad new retail audience that has to date been rejected from membership of gsmExhange, and which is typically interested in orders of 10-100 handsets per month from distributors.

Essam Bishara (pictured), managing director of the gsmExchange group, said phoneLot starts with a base of around 20,000 retailers in the UK, Europe and the US. It has around 60 distributors located in various markets already signed up as sales agents on the platform.  

Bishara said: “The majority of these types of company have been looking for product and we have not been in a position to serve them. We have had a considerable number of applications from them nonetheless – they are smallish retailers, by and large, looking to order 10 handsets per month, say, instead of 200.”

Membership is €25 for buyers, with discounts available for those taking long-term subscriptions to the service.

Bishara said gsmExchange members must meet strict criteria to qualify for phoneLot, including a long trading history, sundry company registrations and the capability to fulfill retailer orders.

Bishara unveils the new platform this week at trade fair CeBIT in Hannover, Germany.

It runs alongside gsmExchange and also gsmLeads, a platform to put tier-two manufacturers in touch with a global trade audience seeking out ways to differentiate their portfolios.