Virgin steps up smartphone offer


Virgin Mobile is to bulk up its smartphone and high-end device ranges this year as it said the quality of its network has improved.

Virgin said it will continue to cross-sell to its Virgin Media base, but is to also start to pitch to the smartphone segment.

Currently, 10 per cent of Virgin Media customers subscribe to all four of its propositions – mobile, TV, broadband and fixed line.

Virgin Media director of mobile Jonathan Kini (pictured) told Mobile News there would be a wider range of HTC and Samsung smartphone devices launching on the Virgin network later this year. 

Said Kini: “The long-term vision is to give customers access to media across three screens – mobile, TV and computer. We are confident we can take on more share in the high-end range and will do so by focussing more on smartphones and Android devices. The Android market is certainly the next step for us to focus on.

“We have a proven track record in cross selling and very clear market segmentation of our base to help us pitch better to end users.”

Kini said Virgin Mobile would reach the one million contract customers mark this year, after reporting 873,000 contract customers in its third quarter results in September last year. In the quarter ended September 2009, Virgin Mobile had 3.2 million customers across prepay and contract.

Said Kini: “In the third quarter 2008, our contract base was 580,000. Last year this increased to 873,000, so we will defiantly hit the one million mark this year.”

Meanwhile, Virgin Media is ahead of its target to roll out 75 stores by the end of the year. It currently has 44 stores on the high street.