Brightstar France, Benelux launch


Handset distributor Brightstarhas launched operations in France and Benelux as part of its European joint venture with IT firm Tech Data.

Brightstar Europe will target mobile operators, retailers and ICT resellers in France and the Benelux.

Brightstar Europe president Rod Millar (pictured) said: “We already have established and successful operations in the UK, Germany and Spain. This is the next phase of Brightstar Europe’s expansion into other European territories where we have a Tech Data presence.

“It represents a great opportunity to further grow our mobility business in both the telco and IT sectors.”

Operations will be at Tech Data’s existing facility in Bussy Saint Georges, near Paris, and also in Utrecht and Brussels. Initially, the French operation will focus on RIM, HTC and Samsung, and the Benelux business will focus on RIM and HTC sales into network operators.

Millar said: “We have already demonstrated in other territories that by drawing on the significant experience of our two organisations in the mobile markets and IT channels that we have a compelling proposition for our customers.

“Telcos and MNOs represent an increasingly important route to market for IT products while mobile dealers and IT resellers continue to focus on the commercial enterprise and SMB markets where we are traditionally strong.”