Ethnic-market MVNO Nomi Mobile has followed Lycamobile to double up on wholesale partners with a new SIM-only offer in conjunction with 3.
Nomi Mobile launched in the UK in late 2007 with a wholesale deal with BT Mobile, itself running off the Vodafone UK network. Its decision to pursue a contract with 3 follows rival ethnic-market MVNO Lycamobile’s decision to run off Orange and O2 in tandem.
Through the deal with 3, Nomi Mobile will provide cheaper calls to UK SIM-only customers, and include also cheap data and roaming rates.
It aims to have one million customers signed up to its new Nomi Star SIM card, which offers free on-network minutes and 50 per cent free credit, in the next three years. It currently has 100,000 customers.
The deal with 3 appears likely to curtail its relationship with Vodafone, which already has a direct relationship with Lebara Mobile in the space.
Nomi Mobile said it will not actively churn customers to the new Nomi Star card, but said it will offer all existing customers the chance to switch and sign all new customers to the service going forward.
Nomi chief executive Stuart Eve said: “There are two elements at the heart of all Nomi products: cost-effectiveness and quality of service. Not only does the deal with 3 UK allow us to offer some of the best value packages on the market, but the strength of its network provides customers with a good geographical spread of coverage.
“3 UK’s network growth means we can operate comfortably in the knowledge our customers will have access to an impressive 3G network.”
3 is in talks with four MVNOs and will have them activated in the next two months. It will have eight MVNOs running off its network by May, including two M2M operations.