Operating chief Crawford exits LG


LG Electronics UK chief operating officer (COO) Ward Crawford has quit after just 10 months in the role.

Crawford (pictured) joined LG as UK and Ireland COO in May last year, and reported to UK president Brian Na. He was responsible for regional sales and marketing operations across all LG’s product categories.

Ward spent the bulk of his career at Cadbury Schweppes, holding a number of senior commercial positions in the UK and Asia.

LG said in a statement: “Ward Crawford is leaving LG Electronics. He is leaving LG to pursue other business and personal interests.”

His departure comes as the Korean firm is attempting to recruit a replacement for John Barton, LG Mobile UK and Ireland sales and marketing director, who departs April.

John Harber, EMEA vice president at accessories firm Jawbone and former Sony Ericsson UK and Ireland managing director, had been widely tipped by the market for Barton’s role, but is understood to have declined the opportunity.

Former Motorola UK and Ireland general manager Jim Michel, now global account manager for T-Mobile at LG Mobile, has also been mentioned in connection with the role, with previous experience as country head of a tier-one manufacturer.

But Michel is reluctant to take on a broader management role at the company, Mobile News understands, although duties could yet be handed him in the interim, suggested sources.

Sales director for networks Christine Howard and general manager for retail and distribution Steve Fraser are candidates also. But industry watchers suggest the Korean firm is likely to make an appointment from elsewhere within the industry or else another FMCG sector.

LG Mobile is also presently without a UK head of marketing following Jeremy Newing’s exit late last year. New LG Electronics UK and Ireland marketing director Paul Trueman, who stepped up from home electronics marketing to replace Andrew Warner last month, does not handle mobile duties directly.