VoIP service provider and MVNO Truphone has appointed Malcolm Myers as chief commercial officer.
Myers will be responsible for building strategic relationships with networks worldwide and extending the footprint of its global MVNO, Truphone Local Anywhere to 20 countries by 2011. He will also be in charge of sales and distribution.
Myers previously held a executive manager role at Swiss telco Sunrise where he created a $250 million MVNO wholesale business.
Truphone chief executive Geraldine Wilson said: “We are very excited to have Malcolm join us as we gear up to roll out Truphone Local Anywhere to key travel and financial destinations around the world. Truphone is poised to become the de facto communications provider of choice for people with international lifestyles – keeping them local as they travel around the world.
“Malcolm’s experience in building successful mobile networks and closing deals around the globe will be invaluable in taking conversations with operators to the next stage.”
Myers said: “A service which allows customers to make mobile calls at local prices when they travel abroad and have local numbers for each country on the same SIM card, is a real game changing proposition.
“Partnering with Truphone will allow operators to generate revenues from customers who might otherwise switch off their mobiles when abroad, and give distributors a chance to reach a highly lucrative customer base with a really compelling solution. It’s great to play such a key role in making the business a success.”