Virgin nears 1m contract subs

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Virgin Mobile added 77,100 contract customers in Q4 2009, taking its contract customer base to just under one million.

The addition represents an 8.9 growth from Q3 and the 949,700 contract customers it now has represents 30 per cent of its overall customer base.

The MVNO added just over 300,000 contract customers compared to the same period a year earlier – a 46 per cent increase compared to Q3 2008.  It put this down to the continued execution of its strategy in using its own sales channel and cross-selling mobile cintracts to its cable customers.

Mobile revenue was down 1.5 per cent from £141.1m to £139m year-on-year due to the impact of termination rate reductions introduced in April 2009 but revenue did increase 3.7 per cent compared to the previous quarter. ARPU stands at £14, a 4.9 per cent increase compared to the previous quarter.

Prepay disconnections were reported at 98,300, a 38 per cent reduction compared to a year earlier. Virgin said “the loss of subscribers represented a highly competitive market and our decision not to focus heavily on growth due to higher churn, low tariffs and lower overall lifetime value.”

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