Former Orange UK and 3 UK sales chief Gareth Jones (pictured) is returning to the mobile industry with a new MVNO proposition, Nutshell Mobile, running of 3 UK’s network.
Jones, who exited 3 in 2005, has teamed up wih longtime colleague and Orange and 3 veteran Gordon Webber in the new venture.
Nutshell Mobile will focus on the low-end contract market, Mobile News understands. It will target users who struggle to pass increasingly tough credit checks by leading network operators.
It will issue a tariff range intended to be simpler than available from bigger firms, hence the brand name. The Nutshell Mobile website is expected to go live next week.
20:20 Mobile is expected to be confirmed as distribution and fulfilment partner.
Jones is undertsood to be chairman of the new company, and is thought to have put up funding for its launch. Webber takes the role of chief executive officer.
Richard Parry, UK country manager at handset maker Emporia and former sales director at 20:20 Mobile’s old Dextra unit, takes the role of sales director, Mobile News understands.
Nutshell Mobile was unavailable for comment.
Jones was 3 UK chief operating officer from 2003-2005. He was in charge of all Orange sales and logistics for around seven years prior.
Webber was 3 UK commercial and business development director from 2003-2006 and Orange UK head of sales from 1994-2003.