Voda management restructure


Vodafone is expected to make a raft of middle-management redundancies from its Newbury operation in the next weeks, following a senior management reshuffle at the end of February in its consumer unit to strip out some duplication.

Last week, Vodafone confirmed the roles of consumer sales director and head of retail, held respectively by Tom Devine and Terry O’Brien, have been made redundant. Devine takes an interim role to manage ‘planning and analysis’. O’Brien is “supporting” the transition. Both are expected to leave the business.

Devine’s role is replaced by two sales positions to cover direct and indirect channels. Mike Durbridge, who runs online and telesales, now manages all direct consumer channels.

Nick Birtwistle will continue to manage indirect channels. Both will report directly to new Vodafone consumer director Srini Gopalan, who joined last month from T-Mobile to replace Ian Shepherd.

Gopalan was previously T-Mobile UK chief marketing officer. Prepay head of products and pricing Ian Haynes has also left, replaced by head of internet services Al Russell. Head of postpay Phil Marsland and head of brand Charlie Smith left in December.

Vodafone UK chief Guy Laurence (pictured) said: “We are making these changes to remove a level of management and to recognise the importance of our indirect partners.”

More redundancies are expected.