BCW to release three more phones


Bluechipworld (BCW) has unveiled details of three more handsets scheduled for release at UK retailers in mid-April, doubling the handset range the Bluetooth product manufacturer has.

The VX-4, VX-5 and VX-6 follow on from the recent launch of the VX-2 and VX-3. The VX-1, which went on sale at Tesco towards the end of last year, became one of the retailer’s best selling mobiles in the two weeks leading up to Christmas, shifting 10,000 units.

The new devices are still unlocked but unlike the previous three phones, aren’t mini mobiles and come with improved features.

The VX-4 (pictured left), which looks like a traditional smartphone, comes with a QWERTY keypad and is aimed at heavy texters. It will be available in black, yellow, pink and green and will have an RRP of £49.99.

The VX-5 (pictured centre) is aimed at the senior market and comes with a large button and screen, as well as a loud ringtone with vibration. It will have an RRP of £69.99.

The VX-6 (pictured right) is BCW’s best featured handset to date. Like the VX-4 it looks like a traditional smartphone and comes with support for social networking sites including Facebook, Twitter and Bebo. It features GPRS and email capabilties and has a slot for expandable memory of up to 32GB. The handset will launch with new partner SanDisk and will be supplied with a Mobile Ultra 4GB microSDHC card, as well as MobileMicroMate USB Card Reader and headphones.

This also comes with dual-SIM capability, enabling the phone to take two SIM cards on different networks. The VX-6 will have an RRP of £99.99. Names of retailers to stock the devices have not yet been announced.

BCW managing director Simon Hassell said: “It’s not a new market but a fresh approach. We showcased the handsets at Mobile World Congress and they were very well received. We strive to make the technology affordable to the mass market globally without reducing the quality. We feel the time is right to launch a dual-SIM device, giving the end user the choice to have two numbers on one handset.

“Our VX-4 will appeal to a wide audience and already plans have been made with large retailers in Europe. We will continue to sell our handsets unlocked, keeping the message clear to the end user.”