O2 plans Joined Up investment


Telefónica O2 UK is experiencing “unprecedented success” with its Joined Up communications package, revealing it has signed 10 corporate accounts since the product’s launch in October. O2 also said Joined Up will be subject to “millions” in investment into its development through 2010.

O2 said it had signed at least one major corporate account to its Joined Up package each week in 2010. Ten corporate clients have now signed in total.

O2 also claimed 85 per cent of its direct and indirect sales channels are now selling fixed line and broadband products with traditional mobile contracts to SME customers.

O2 said one in five SME customers are interested in its fixed line proposition, and that one in three of its tenders for business include both mobile and fixed line services. An O2 survey of 100 customers claims over half would consider O2 for fixed line services if they were in the market for them.

O2 UK business sales director Ben Dowd (pictured) said O2 doubled its Joined Up sales team in January and that resources and infrastructure will be boosted further through 2010.

Dowd said: “The demand for our Joined Up services has been excellent and shows the appetite by our corporate and SME customers for O2’s fixed line services. As a direct result we have committed to investing millions of pounds in our Joined Up infrastructure this year.

“This will include continually growing our sales teams across the country, investing in new technology and infrastructure. If you add to this the investment to grow the MNC business capability, this figure is significantly higher.

“Our customers have expressed a desire for O2 to provide our level of service excellence beyond mobile. No two corporate businesses are the same and that is why we have created a model which can flex to suit their needs.

“Businesses want a supplier who can manage and optimise existing services and commercials whilst at the same time transform the technology to support their business strategy and help them retain their competitive edge.”