Opal has appointed Graham Bunting as head of distribution, responsible for the company’s dealers and distributors.
Opal said the appointment is part of its wider strategy to optimise its channel effectiveness and grow its next generation portfolio within the market.
Bunting will be responsible for reviewing Opal’s channel proposition with the objective of strengthening the company’s offering for dealers and distributors.
He joins Opal with 25 years experience in the telecoms industry after holding roles at Avaya, Lucent Technoloigies and SDX Business Systems.
Opal director of wholesale Andy Hollingworth said: “Graham’s appointment underlines our continued commitment to the channel. Graham has a proven track record of driving exceptional sales growth and we are confident that his experience and insight will help us to develop Opal’s partner strategy and add tremendous value to both the business as a whole, and new and existing customers alike.”
Bunting said: “Opal offers the widest product portfolio for the channel backed by market leading commission and support. I’ll be taking a leading role in developing Opal’s current propositions as well as creating new opportunities for partners that will grow both Opal and its partner business. I’m already working closely with partners to identify and address challenges and capitalise on opportunities within the market place.”