An Abzorbing new experience

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It’s been just under two years since converged B2B telecoms provider Abzorb was formed from the combination of Vitel Networks, Vitel Systems, Vocal and Protocall. But already the Bradford-based company is predicting annual turnover of £30 million in the next three years and complete geographical coverage.

The re-brand in June 2008 was the first step in a five-year strategy.  The combination of the companies brought together Mike Walsh, Faruk Amin, Dom Waterson and Steve Beeby.

Abzorb claims to have a client base of 3,000 businesses including blue-chip accounts such as P&O Ferries and RBS.

In the fixed line arena it has a BT wholesale supply chain and a Vodafone service provision licence for mobile.

The company’s turnover at the end of last year stood at £12.5 million. While increasing that by £17.5 million by 2013 may be ambitious, managing director Mike Walsh (pictured far right, with rest of management team) is confident that Abzorb’s new partner performance programme Abzorb Plus will go a long way to achieving this.

Abzorb Plus is a business partner programme that offers Abzorb’s full product portfolio to the channel. It is based around mobile and fixed recurring revenue packages.

The programme can offer a fully-managed service, including own brand and bureau billing and partners are given dedicated support teams, account management and training on a range of products.

Full article in Mobile News issue 458 (March 1, 2010).

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