Mobile phone recycling company Mazuma has launched a £1.5 million marketing campaign running on TV for three months.
The TV campaign was designed by advertising agency Koala and features magician Paul Daniels and wife Debbie McGee. The advertisement first aired on March 1 on freeview and cable channels.
Mazuma Mobile managing director Charlo Carabott (picured) said: “Our earlier ads have been successful in educating the public on the value of recycling mobile phones, which was until recently a new concept and explained the six easy steps to recycling mobile phones with Mazuma.
“Our new magic-themed campaign is all about raising the brand to a completely different level while reinforcing the message that there is cash to be made from mobile phones, in a creative and fun way that we believe consumers will love. We were really pleased to be able to work with Paul and Debbie who impart their tongue-in-cheek humour to the ad and were the perfect match for our own loveable Maz character.”
Mazuma has paid out £50 million to its customers since launch in 2007, which it claims is more than the amount its competitors have paid.
Carabott said: “We have over taken all our competitors in terms of cash payouts and we will be looking to set ourselves another milestone.”