Lebara Mobile is offering its UK customers half price calls to Ireland for three months to celebrate St. Patricks day.
The ethnic market MVNO is launching the promotion on St. Patricks day (March 17) which will give both new and existing customers half price to calls to Ireland until June 16. call will be charged at 2p per minute to landlines and 7p per minute to mobile’s. Lebara claims it will be the cheapest rate available.
Lebara will also be sponsoring the St. Patricks day celebration events being held in Trafalgar Square and Brent Cross in London on Wednesday (March 17), and will have a number of sales and information stands available. The event is expected to attract up to 75,000 people.
Lebara has also confirmed it will run a series of advertising and marketing campaigns to promote the offer.
Lebara Mobile managing director Russell Atkinson said: “The promotion offers more than just money savings to our customers celebrating St. Patrick’s Day. For Irish people living in the UK, Lebara Mobile’s low cost service provides an easy and reliable way of keeping in touch with friends and family – it’s a virtual bridge across a geographical divide.
“Our sponsorship of the St. Patrick’s Day events in London also gives us the opportunity to engage directly with our customers and we look forward to joining in the festivities as well as demonstrating the benefits of our service. We wish all our customers a very happy St. Patrick’s Day.”