O2 has become the first high street retailer to range Samsung’s latest Jet handset, the Jet Ultra Edition.
The phone is available for free on a £25 a month tariff, with the first 10,000 customers receiving a gift exclusive to O2 – The Ultimate Gangster Collection – a set of three gangster DVDs including Scarface, Casino and American Gangster. They come packaged with the Jet Ultra Edition in a limited edition Gangster box.
The Ultimate Gangster Collection offer is supported by a press campaign and up to 20 of O2’s stores will have Gangster news-stands set up outside.
The latest addition to the Jet range now comes with integrated social networking and BBC iPlayer, with a widget available to the user for this service. The handset has also been redesigned and is now black with a silver surround on the front.
As with its predecessor, it features an 800MHz processor, Active Sync to allow for emails to be moved from Outlook Exchange and Google Mail, a 3.1-inch screen, 5-megapixel camera and HSDPA and Wi-Fi capabilities.
Samsung Mobile UK and Ireland vice president Mark Mitchinson said: “The Jet Ultra Edition is a phone with unparalleled functionality and builds on the success of our earlier Jet handset in ters of enabling aspirational and exciting lifestyles. With today’s consumers living increasingly fast-paced lives, we’re proving access to both entertainment and productivity options – all the things consumers love and need for work and play – and at unprecedented speed. I fell confident that O2 will make Jet Ultra Edition an astounding success.”