Nutshell MVNO, running off the 3 network, launched on Monday (March 15) with a range of three Nokia handsets.
The MVNO, which pitches its service to disenfranchised customers finding difficulty to purchase a contract elsewhere, was launched by former Orange UK and 3 UK sales chief Gareth Jones and Gordon Webber, former 3 UK commercial and business development director from 2003-2006 and Orange UK head of sales from 1994-2003.
Call rates are priced at 12p per minute to landlines and mobiles, 10p per texts and 4p per Mb of data used. Handsets available are the Nokia 6700 Classic, 5800 and 2730.
It has confirmed its distribution partnership with 20:20, which will fulfil orders on behalf of Nutshell.
The London-based MVNO has began marketing its products through an outbound call centre based in the UK and is targeting customers who have recently failed mobile contract credit checks.
The tariffs provide customers with a set amount of minutes each month, depending on their credit score. If the customer goes above the agreed limit, customers must top up their account like a prepay SIM card.
Nutshell chief executive Webber said: “We have an outbound call centre and we will be over a period of time identifying niche market segments and mailing them about our company. The first market we have identified is disenfranchised customers.
“We have a small team at the moment and will look to grow the out bound call centre as we begin to increase our marketing activity.
“Everything is outsourced so our overheads are kept at a very low level.”
Nutshell will be increasing its handset range to offer nine handsets by May.