Mystery Shopper: Chester

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189

5: Tesco

Product range – 2/5
Product knowledge – 0/5
Airtime knowledge – 0/5
Questioning ability – 0/5
Sales ability – 0/5
Shop appearance – 3/5
Total – 5/30

4: 3

Product range – 2/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 3/5
Shop appearance – 4/5
Total – 17/30

3: O2

Product range – 4/5
Product knowledge – 3/5
Airtime knowledge – 3/3
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 4/5
Total – 18/30

2: T-Mobile

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 4/5
Questioning ability – 2/5
Sales ability – 3/5
Shop appearance – 4/5
Total – 19/30

1: Vodafone

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 4/A
Questioning ability – 4/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 25/30

Summary

I was given a wide range of tariffs and deals from all stores visited but the winning Vodafone store was the best by far.

The combination of good customer service, covering a range of options in detail, and a decent tariff option made it an easy choice.

Most stores did okay. All would have been lifted, as always, by a demonstration. T-Mobile might even have run Vodafone close in the event. But, as expected, Tesco was off the radar; it remains a prepay specialist, for people who want to dump handsets in the trolley as they would their vegetables and toilet rolls.

Full review in Mobile News issue 460 (March 29, 2010).

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