Carphone expands buying teams


Carphone Warehouse has launched its biggest recruitment campaign in the last five years for positions in its trading team.

The trading team, headed by chief commercial officer Graham Stapleton (pictured), will see 14 new recruits added by mid-April, most of which are for newly created roles.

The recruitment drive will see purchasing for mobile phones, laptops and netbooks headed up by three separate category managers for the first time, strengthening Carphone’s strategy to be a leader for IT products and its ability to range a wider variety of devices.

It is now recruiting for a commercial director for the Group cellular business, a head of post pay business, a head of UK cellular business, three category managers and other more junior positions. Carphone will fill all positions by mid-April, it said. 

Stapleton said that the expansion to the trading business would help Carphone secure further exclusive deals on mobile phones, laptops and netbooks, as well as increase its general product portfolio.

The move comes as its joint venture with US electronics retailer Best Buy is to see a roll out of big box format Best Buy stores in the UK, selling mobile alongside other consumer electricals, and as its own Wireless World high street store estate expands.

“The category managers can focus on their particular product type, ensuring we have the best wireless and cellular devices on offer for our customers,” said Stapleton.

“Our dedication to the wireless propositions was shown when we recruited both Neil Old (UK commercial director for wireless) and Chris McShane (Group head of wireless) who joined from DSGi.

“We are strengthening our ‘wireless’ play and are now showing a strong commitment to that part of the business.

“There are three things we are doing at the moment – building on the success of the pan-European operations, strengthening the UK trading team and continuing to recruit people to develop the wireless strategy.”
Stapleton said his team’s staff turnover is at a record low with no senior staff departing in the last 12 months.