Paul: Playing fast and loose with JAG brand


JAG’s franchise programme has been central to its recovery since it escaped administration last year.

But when franchisees begin kicking up a stink, it raises concern in the market.

JAG boss John George puts up a frank defence; that targets and penalties are fair, that franchises are taken on at the licensees risk and their success rest with them ultimately.

However, if staff are not up to scratch, then George’s vetting procedure is at fault, or his training programme is not good enough. If he is appointing novices to trade under his JAG brand, and they are found wanting, then he damages their confidence and his name.

If store owners and managers are drawn to trade as franchisees because of the JAG name, then George has a job to make sure the right candidates are appointed. Or he is playing fast and loose with his own livelihood.