Sony Ericsson X10 now on sale


The Sony Ericsson X10, the handset manufacturer’s first Android-based device, is now available from all networks and major retailers.

It is the first flagship phone in a family of handsets coming to market during the first half of 2010. The X10 mini and mini pro will follow later this quarter.

The X10 is available from free for £35 a month on a 24-month contract. Orange and Phones 4U have an excusive on the white variant. An outdoor and television advertising campaign is accompanying the release.

It debuts Sony Ericsson’s UX platform, which runs on top of the Android operating system. It comes with Timescape to enable users to manage all their communications with one person in one place. They can browse through their conversations to check their Facebook, Twitter, photos, emails and texts in one go.

Also embedded is Mediascape, which enables users to get music, photos and videos from their favourite friends and artists. It accesses content from the phone, YouTube and Sony Ericsson’s PlayNow service, presenting everything to the user. Applications can also be downloaded directly from PalyNow and the Android Market.

Other features include an 8-megapixel autofocus camera with smile detection, touch-focus and geotagging capabilities, Google Maps, Google Search, A-GPS and 1GB of internal memory.

Sony Ericsson UK and Ireland marketing director David Hilton said: “This is a massive launch for us. It will really position us back in the high-end handset market and show that Sony Ericsson is back and raring to go.”