Community-run MVNO giffgaff has launched unlimited tariffs for customers with no fair usage policy.
The ‘goodybags’ tariffs started from £5 per month, which provides unlimited UK text messages. For £35 per month, customers can receive unlimited UK calls, texts and mobile internet.
Giffgaff, which runs off the O2 network, has also relaunched its website which includes community forums and discussion boards. The refresh to the site comes as the MVNO prepares its full consumer launch which is slated for later this year.
Giffgaff chief executive Mike Fairman said: “Increasing numbers of consumers demand to be more involved, engaged and interactive with brands and giffgaff has been built to respond to this.
“Our customers are part of our brand and so it was only right to ask them how they use their mobiles and what they wanted to see when it comes to offers and pricing. Our members said ‘don’t call it unlimited if it has limits’, so we have deliberately made the offering very simple to fit with our no nonsense philosophy. Our growing community of giffgaffers have ultimately engineered the goodybags so we know they will be well received.”