Orange: surge in mobile data


Data usage on mobile devices has increased by 150 per cent year-on-year in the B2B sector, according to Orange’s Business Index.

Usage of data on mobile phones surged in the SME segment in particular, with an increase of 290 per cent.

Orange said the hike in data usages was driven by the popularity of mobile email and web browsing on smartphones.

Orange UK director of products Anthony Keyworth said: “Without a doubt, 2009 was the year of mobile email. With more smartphones on the market than ever before, accessing email and browsing the web have never been simpler. In particular, small businesses have truly embraced smartphones.

“In 2009 it was email that drove the increase in mobile data usage, and while we expect this to continue to be a key driver during 2010, we are also expecting to see mobile applications for businesses continue to thrive throughout this year.

“We are already seeing increasing demand for solutions that allow remote workers to transmit data directly back to head office, as well as growing use of office apps and CRM solutions via smartphones.”