HTC has launched its biggest ever marketing campaign for the launch of its flagship device, the Desire (pictured), and the Legend.
HTC has provided all retail stores with an average of eight live demos.
This is the most it has ever rolled out to store estates. It will be introducing its handset trainers into all stores over a four week period.
HTC will also be doubling its permanent handset training team to 14 staff by the end of the year.
Sales since the launch of the Desire have been double that of any other HTC device during the time.
The Desire is available for free on a 24-month £30 contract.