Samsung continues to use the “Free 32-inch LCD TV” and “Free C3050” positioning to convert footfall. With the exception of the iPhone application poster, a dongle here and a Googlephone there; it’s the basic, non-touchscreen slider phone and a big old flatscreen TV which dominates the communications.
Sony Ericsson invades planet Phones 4U with the Orange-exclusive X10 White, touted as “your social universe in one screen”. Social lunar-tics should point their saucers in the direction of Phones 4U to get a free Sony Ericsson X10 for £35 a month. Or drop back down to earth with a Pop from LG for £49.95 on prepay.
Samsung and Nokia offer a treasure chest of prepay phones. Nokia showcases the 7230 in pink and the 5230 with a music theme while Samsung bigs up its touchscreen Genio and the Corby TXT, the BlackBerry ‘killer’. Elsewhere, the fat lad from Gavin and Stacey plugs the Nokia X6 while the BlackBerry Bold is for Business and the X10 is for browsing, tweeting, poking and posting. The HTC Legend is designed with you in mind, apparently, and exclusively for Vodafone, for now.
Samsung Jet’s ‘Girls in top hats and trainers late for a wedding’ poster image now sleeps with the fishes as Samsung focuses on targeting the lad’s mag-reading generation with an ‘Ultimate Collection’ Gangster DVD boxset. Stump up £15 a month for 24 months. Elsewhere a £25 SIM-Only deal will get you 600 mins, free texts and web browsing.
The Sony Ericsson X10 White is the king of the tariff jungle, going out free on £40 Panther deals. Elsewhere, consumers can take a deep dive into the prepay social mediascape of blogging, chatting and browsing for free on a Dolphin tariff with a Samsung Genio Touch for £59 online and £69 in-store.
It’s a Facebook world with the BlackBerry 8520 offering six months of free internet browsing, which chimes starkly against Orange windows where “unlimited texts, mobile internet and email now come as standard.”
The new Samsung Galaxy Portal is prominent offering the new Layar Reality Browser, which apparently comes with a mobile phone too. Amazing.