O2 has appointed Monica Maltby as O2 Media head of client solutions.
Maltby joins from AOL where she was head of client services. She will be tasked with managing O2 Media’s clients which currently include NatWest bank, The Guardian, Nissan and Green Flag. O2 Media has recently trialled application promotions for the named brands.
NatWest’s campaign through O2 Media saw a 25 per cent response rate, with 100,000 downloads of its application.
O2 Media managing director Shaun Gregory said: “We set out a very clear vision for O2 Media – to be the market leading personalised media business, helping customers build mutually beneficial relationships with brands. To do this we need the very best teams in place to make that vision a reality. As an addition to our current team of 30, I am delighted to announce the appointment of Monica Maltby.
“Monica has a very important remit for O2 Media. Our strategy is based on true personalisation and a great customer experience. However, we are equally committed to offering our brands and advertisers a ‘best in market’ experience when dealing with O2 Media. Monica will spearhead that drive and ensure that we build a reputation for both speed and accountability within the advertising market. We intend to re-write the rules within O2 Media and set a new benchmark for mobile advertising and beyond.”